Articles

Stay up-to-date with the latest SEO trends, tips, and strategies by exploring my blog. From algorithm updates to advanced SEO techniques, my articles provide valuable insights to help you stay ahead in the ever-changing digital landscape.

Sitemaps and Robots.txt file

Sitemaps Sitemaps are used to help Google understand which pages should be crawled. Google and other Search Engines do not guaranty that all URLs in the Sitemap(s) will be indexed but creating and submiting your Sitemap(s) is highly recommended. A sitemap is a layout of the website’s most important pages that helps search engines find, […]

Noindex and nofollow

noindex If you identify pages which should not be index you need to use noindex noindex is a directive that can be used to instruct search engines not to index a specific web page or a group of web pages on a website. When a web page is indexed by a search engine, it is […]

What are Long Tail Keywords

Long tail keywords represent the hidden treasures that many businesses overlook. While they may individually attract less traffic, their collective impact can transform your digital presence and drive highly qualified leads to your business. This comprehensive guide will explore why long tail keywords are crucial for your SEO success and how to leverage them effectively. […]

Canonical URLs: how it works

Understanding Canonical URLs Canonical URLs are a crucial tool in SEO that help search engines understand which version of a page should be considered the “master” copy when multiple similar pages exist. This powerful tag helps prevent duplicate content issues and ensures your SEO value is concentrated on the desired page. Why Canonical Tags Matter […]

What is Google’s RankBrain about?

In the ever-evolving landscape of SEO, Google’s RankBrain stands as a pivotal milestone in the journey toward truly intelligent search. This machine learning system has fundamentally transformed how Google interprets search queries and ranks web pages, making search results more relevant and intuitive than ever before. What is RankBrain? RankBrain is Google’s artificial intelligence system […]

How to correctly set up a 404 – Page Not Found

Description A 404 Error – Page not found shows when the page requested does not exist.It is a client-side error : the server receives a request, but cannot carry it out. The reason for this is usually a faulty client request. The HTTP status code 404 means that the requested website data could not be […]

301 & 302 Redirects

Description Correctly redirecting pages is important in SEO. The two main redirect status codes are 301 and 302: respectively permanent and temporary redirects Example app.get("/de/folder/page", function(request, response) { response.writeHead(301, { Location: "https://newtargetpage.com", Expires: new Date().toGMTString() }); response.end(); }); app.get("/de/folder/page", function(request, response) { response.writeHead(302, { Location: "https://newtargetpage.com", Expires: new Date().toGMTString() }); response.end(); }); Redirects can be […]

Technical SEO

Dynamic Rendering

For JavaScript apps such as React, Angular or View, search engines such as Google still struggle to properly crawl and index all pages. Although they say they can achieve this over time after many visits, they do recommend for most sites to use dynamic rendering. Currently, it’s difficult to process JavaScript and not all search […]

SEO Case Study

Mini SEO case study: fromAtoB.de (Aachen/Berlin)

17 March 2019 fromAtoB.com (Founded: 2008) is a journey planner and online booking platform. Users can search for a connection between two destinations within Europe (train, airplane, bus, and ride share). Executive Summary Fromatob’s backlinks profile does not look so solid for such a big website which generates so much traffic. More than half of […]

AI

Running SEO Tests with AI and Python

SEO strategies are constantly evolving, and making changes without knowing their impact can be risky. This is where SEO split testing comes in. Split testing (also known as A/B testing) allows marketers to experiment with different SEO tactics and measure which ones produce the best results. By leveraging AI and Python, you can make these […]