Use SSL. Secure Sockets Layer – It is a security technology which creates an encrypted link between a web server and a browser. You can recognise a site using SSL easily: the website URL starts with ‘https’ rather than ‘http’. A few years ago, Google announced that they will start giving preference in rankings to […]
As mobile traffic increases, data creation on the web explodes. Google is trying to find ways to adapt to the new content. Mobile first is more than optimising your mobile version but it is the first step, especially if you currently offer a native app. Beyond mobile first, Google wants to move towards a less […]
In Japan, China and South Korea, Google is not the king of Search Engines so other rules apply. It is important to understand which are the key players for those countries. China: Google has a tiny Market share (except in Hong Kong) : rather Baidu and Sogou. Importance of Baidu’s own products: (Baike, Zhidao, Tieba, […]
Google, Bing, Yandex and Yahoo agreed on a standardised format: schema.org for providing information about a page and to classify its content. using Structured Data will enable you to improve the way your pages are displayed. What are Structured Data for You can use Structured Data to provide additional information about creative work, events, organisation, […]
Your site must be mobile friendly. If your website is not mobile friendly, in most cases, you are in trouble. Google now uses the mobile version for indexation so called mobile first. If you are not sure, you can use Google’s tool below. Google’s Mobile Friendly Test Responsive website A ‘responsive’ website design adjusts itself […]
What is HTTPS Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between browser and the connected website. The ‘S’ of HTTPS stands for ‘Secure’. It means all communications between browser and website are encrypted. HTTPS is now the norm HTTPS is often used to […]
Whether for a site relaunch with a change of domain or switch to https, if the site structure is changed, some important steps need to be followed. Redirects Preparations Pages to redirect All pages with value should be redirected: those with existing traffic and/or those with backlinks pointing to them.The selected pages should redirect to […]
For JavaScript apps such as React, Angular or View, search engines such as Google still struggle to properly crawl and index all pages. Although they say they can achieve this over time after many visits, they do recommend for most sites to use dynamic rendering. Currently, it’s difficult to process JavaScript and not all search […]
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