In today’s data-driven world, successful SEO strategies depend heavily on understanding large sets of information and reacting to changes in real time. This is where machine learning comes into play. By employing machine learning techniques, we can uncover patterns, optimise keyword targeting, and identify emerging trends that would otherwise go unnoticed. In this article, we’ll […]
In the world of digital marketing, making informed SEO decisions can be a game-changer. However, implementing changes without knowing their potential impact can lead to wasted time and resources. AI is revolutionising how marketers approach SEO. By predicting the potential impacts of keyword trends, SEO changes, and conversion rates, businesses can make more strategic and […]
Description of the project: Cataloging products according to different data (texts and images) is important for e-commerce since it allows for various applications such as product recommendation and personalized research. It is then a question of predicting the type code of the products knowing textual data (designation and description of the products) as well as […]
tldr:High search volume = more traffic potential but also more competition.Low search volume = easier to rank for but less overall traffic.Balance is key: Incorporate both types to maximize your reach and relevance in search engines. Search volume is a crucial metric in search engine optimization (SEO) that helps measure the demand for a particular […]
What is Voice Search and why it’s Important to be ready for it Google Assistant, Alexa are just 2 of those devices which are transforming search. Instead of typing searches, users now more and more ask for their need vocally. Voice search is already disrupting online marketing. It already represents an important share of the […]
Links you proactively acquire should always drive genuine high quality traffic. If this is not the case your link is very unlikely to be useful for anything. Links you acquire as mentioned by the late Eric Ward should be where they are for reason with a PR mind.“Link building should help the content find the […]
First published: 11 March 2019 HomeToGo (Founded: 2014) is according to its website “the world’s largest search engine for vacation rentals.” Executive Summary With half a million monthly organic visits, HomeToGo is dominating the German market as a search engine for holiday accomodation. That is as much as airbnb.de but still behind booking.com. This is […]
First published: 14 March 2019 HelloFresh (Founded: 2011) is the largest meal-kit provider in the United States and also has operations in Canada, Western Europe (including Germany and the UK), New Zealand and Australia. Executive Summary HelloFresh’s backlink profile is very strongly build around images which in fact appear to be paid advertising. Its blog […]
first published: 22 March 2019Juniqe (Founded: 2014) is the lifestyle brand for curated and affordable wall art, home accessories, stationery, and gifts. Executive Summary Number of Backlinks when excluding company top level domains is quite low considering the size and notoriety of the company. There is lot of room for improvements for indexation, a very […]
First published: 25 March 2019 Modomoto (Founded: 2011) is Germany’s first and largest Curated Shopping Service for men. Executive Summary With only 2k non-brand organic visits and ranking for very few relevant keywords; this could be due to the fact that there is still too little awareness to this service. Modomoto currently relies a lot […]
Send us a message and tell us about your project (sales emails will be ignored)
Free 30mn call to discuss your project (no sales calls)
Enter your details to receive your download link via email.
