Company Description The company follows a platform approach, offering Fashion and Lifestyle products to customers in 17 European markets. Zalando with its now 3 co-CEOs, was founded by Rocket internet, it now makes over 5.3 billion in revenues. With over 15k employees, it is the giant of Berlin’s start up success stories.Founded: 2008 Executive Summary […]
Wooga Founded: 2009 is a mobile-first game developer in Berlin, Germany. The company develops free-to-play mobile and social games for mobile devices, such as smartphones and tablets and social networks like Facebook. Executive Summary In a very competitive industry, Wooga currently relies on brand and game names for organic traffic. Its brand name gets more […]
First published: 29 Mar 2019 N26 (Founded: 2013) is a fee-free “deposit account” online bank, Europe’s first completely mobile bank, with 2.5m customers. Executive Summary N26 chose to keep the same top level domain for all countries, instead of localising its top level domains. The main direct consequence is that it concentrates all its backlinks […]
Use SSL. Secure Sockets Layer – It is a security technology which creates an encrypted link between a web server and a browser. You can recognise a site using SSL easily: the website URL starts with ‘https’ rather than ‘http’. A few years ago, Google announced that they will start giving preference in rankings to […]
As mobile traffic increases, data creation on the web explodes. Google is trying to find ways to adapt to the new content. Mobile first is more than optimising your mobile version but it is the first step, especially if you currently offer a native app. Beyond mobile first, Google wants to move towards a less […]
First published 27 May 2019 In Japan, China and South Korea, Google is not the king of Search Engines so other rules apply. It is important to understand which are the key players for those countries. China: Google has a tiny Market share (except in Hong Kong) : rather Baidu and Sogou. Importance of Baidu’s […]
Google, Bing, Yandex and Yahoo agreed on a standardised format: schema.org for providing information about a page and to classify its content. using Structured Data will enable you to improve the way your pages are displayed. What are Structured Data for You can use Structured Data to provide additional information about creative work, events, organisation, […]
Your site must be mobile friendly. If your website is not mobile friendly, in most cases, you are in trouble. Google now uses the mobile version for indexation so called mobile first. If you are not sure, you can use Google’s tool below. Google’s Mobile Friendly Test Responsive website A ‘responsive’ website design adjusts itself […]
What is HTTPS Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between browser and the connected website. The ‘S’ of HTTPS stands for ‘Secure’. It means all communications between browser and website are encrypted. HTTPS is now the norm HTTPS is often used to […]
First published: March 3rd 2023 Whether for a site relaunch with a change of domain or switch to https, if the site structure is changed, some important steps need to be followed. Redirects Preparations Pages to redirect All pages with value should be redirected: those with existing traffic and/or those with backlinks pointing to them.The […]
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