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Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively to help improve organic rankings. Search engines give preferential treatment in search results to websites that display certain technical characteristics: a secure connection, a responsive design or a fast loading time — and technical SEO is the work you need to do to ensure your website does so.
Sitemaps Sitemaps are used to help Google understand which pages should be crawled. Google and other Search Engines do not guaranty that all URLs in the Sitemap(s) will be indexed but creating and submiting your Sitemap(s) is highly recommended. A sitemap is a layout of the website’s most important pages that helps search engines find, […]
noindex If you identify pages which should not be index you need to use noindex noindex is a directive that can be used to instruct search engines not to index a specific web page or a group of web pages on a website. When a web page is indexed by a search engine, it is […]
Understanding Canonical URLs Canonical URLs are a crucial tool in SEO that help search engines understand which version of a page should be considered the “master” copy when multiple similar pages exist. This powerful tag helps prevent duplicate content issues and ensures your SEO value is concentrated on the desired page. Why Canonical Tags Matter […]
In the ever-evolving landscape of SEO, Google’s RankBrain stands as a pivotal milestone in the journey toward truly intelligent search. This machine learning system has fundamentally transformed how Google interprets search queries and ranks web pages, making search results more relevant and intuitive than ever before. What is RankBrain? RankBrain is Google’s artificial intelligence system […]
Description A 404 Error – Page not found shows when the page requested does not exist.It is a client-side error : the server receives a request, but cannot carry it out. The reason for this is usually a faulty client request. The HTTP status code 404 means that the requested website data could not be […]
Description Correctly redirecting pages is important in SEO. The two main redirect status codes are 301 and 302: respectively permanent and temporary redirects Example app.get("/de/folder/page", function(request, response) { response.writeHead(301, { Location: "https://newtargetpage.com", Expires: new Date().toGMTString() }); response.end(); }); app.get("/de/folder/page", function(request, response) { response.writeHead(302, { Location: "https://newtargetpage.com", Expires: new Date().toGMTString() }); response.end(); }); Redirects can be […]
For JavaScript apps such as React, Angular or View, search engines such as Google still struggle to properly crawl and index all pages. Although they say they can achieve this over time after many visits, they do recommend for most sites to use dynamic rendering. Currently, it’s difficult to process JavaScript and not all search […]
Use SSL. Secure Sockets Layer – It is a security technology which creates an encrypted link between a web server and a browser. You can recognise a site using SSL easily: the website URL starts with ‘https’ rather than ‘http’. A few years ago, Google announced that they will start giving preference in rankings to […]
As mobile traffic increases, data creation on the web explodes. Google is trying to find ways to adapt to the new content. Mobile first is more than optimising your mobile version but it is the first step, especially if you currently offer a native app. Beyond mobile first, Google wants to move towards a less […]
First published 27 May 2019 In Japan, China and South Korea, Google is not the king of Search Engines so other rules apply. It is important to understand which are the key players for those countries. China: Google has a tiny Market share (except in Hong Kong) : rather Baidu and Sogou. Importance of Baidu’s […]
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